The Einstieg Frankfurt Fair is a key event in Europe for students, high school graduates, recent graduates, as well as companies, academic institutions, and professional organizations looking to connect with the next generation of talent. Since 2010, it has attracted over 10,000 visitors and 140 exhibitors, including companies, universities, and institutions showcasing their training and job opportunities. Whether you are a company seeking to expand your team, an academic institution promoting your programs, or an organization enhancing your visibility, the fair is the ideal platform to engage with motivated candidates and present your offers effectively.
This guide will provide you with all the necessary information to maximize your impact at the Einstieg Frankfurt Fair and fully leverage the opportunities it offers. By following the steps outlined, you will learn how to succeed in your participation, attract talent that aligns with your needs, and build a strong employer brand as an employer of choice. Additionally, you will gain insights into how to effectively engage with visitors and showcase your company’s unique value proposition.
Why participate in the Einstieg Frankfurt Fair?
Exceptional visibility to a targeted and motivated audience
The Einstieg Frankfurt Fair attracts over 10,000 visitors every year. Specifically, the fair draws a motivated audience of high school students, university students, recent graduates, and young professionals seeking new academic or professional opportunities. Eager to gain experience, these young talents are an ideal recruitment target for companies looking to expand. In fact, most visitors attend with the goal of discovering companies, exploring educational paths, and gathering practical information for their future careers. As a result, this event provides an excellent opportunity for businesses to connect with potential candidates and strengthen their employer brand. Participating in this event allows you to stand out to a highly qualified audience, capture the attention of thousands of young talents, and spark the interest of those who share your company’s values. It is a prime opportunity to strengthen your employer brand and position yourself as a key player in the labor market.
Facilitated recruitment through direct meetings with qualified candidates
The Einstieg Frankfurt Fair offers the perfect setting for direct recruitment. Unlike online platforms, where filtering applications can take a long time, this event allows you to meet candidates face-to-face, immediately assess their skills and motivation, and get a better sense of their personality. You will have the opportunity to engage in real-time conversations with young talents who are ready to take their first steps in the professional world or are looking to transition to new opportunities. This direct contact makes decision-making in recruitment easier and helps you find profiles that perfectly match your needs.
Spontaneous or pre-scheduled interviews on-site will also give you a clearer picture of the candidates’ potential to evolve within your company. Additionally, by interacting with these young talents, you can directly influence their career choices by highlighting the unique benefits of working with you.
An employer branding opportunity
The Einstieg Frankfurt Fair is much more than just a recruitment event. In fact, it is a valuable opportunity to develop your employer brand. Today, attracting the best talent is not only about offering competitive salaries but also about the image and values of your company. In addition, today’s young professionals seek an environment that aligns with their aspirations and offers opportunities for personal and professional growth.
By participating in this fair, you can showcase your company’s culture, CSR initiatives, and professional development opportunities. You will also have the chance to answer visitors’ questions about your internship programs, mentorship, and training offers, further strengthening your position as an employer of choice.
Access to a network of companies, schools, and institutions
The Einstieg Frankfurt Fair brings together companies from all sectors (industry, services, technology, etc.), as well as schools, universities, vocational training centers, associations, and other academic and institutional players. This diverse mix of profiles creates a dynamic environment that fosters inter-company collaboration and the development of strategic partnerships.
Therefore, take advantage of this occasion to expand your network, establish valuable contacts with academic institutions, or even explore future collaborations with companies complementary to yours. Indeed, the fair is a unique platform for building long-term professional relationships that can benefit your business in many ways.
Conferences and workshops to share your expertise
In addition to engaging with visitors, you can also organize conferences, workshops, or demonstrations on topics related to your sector. By doing so, these activities will not only allow you to showcase your expertise but also attract more visitors to your booth, further highlighting your commitment to supporting young talents in their professional development.
Furthermore, such presentations will strengthen your credibility, position you as a key industry player, and expand your audience, all while optimizing your visibility.
Practical information on the Einstieg Frankfurt Fair
Location and dates
- Location: Messe Frankfurt, Germany
- Dates: March 7 & 8, 2025
- Hours: Friday from 9:00 AM to 2:00 PM / Saturday from 10:00 AM to 4:00 PM
Target audience
- Students of all educational levels
- Students looking for new academic programs or career changes
- Recent graduates and entry-level professionals
- Teachers and parents looking to guide young people in their career choices
Sectors represented
- Companies (technology, services, industry, etc.)
- Universities and vocational schools
- Associations and governmental organizations
Cost of participation and available options
Types of booths for exhibitors
- Standard booth (Available until 21.02.2025)
- Row booth: From €240.00 /m²
- Corner booth: From €261.00 /m²
- End booth: From €283.00 /m²
- Island booth: From €303.00 /m²
- Empty space (Without setup, available until 06.03.2025)
- Row space: From €197.00 /m²
- Corner space: From €218.00 /m²
- End space: From €240.00 /m²
- Island space: From €260.00 /m²
- Comfort booth (With setup and services included, available until 24.01.2025)
- Comfort 9 m² booth: From €324.22 /m²
- Comfort 12 m² booth: From €332.67 /m²
Additional options
- Electricity and lighting: €300
- Furniture (tables, chairs, counters): €200 – €1,000 depending on needs
- Advertising and sponsorship: From €1,000
Reserve your booth now and prepare to attend an event with high potential for your company or institution.
Key steps for successful participation
Before the fair
- Book early: Early booking ensures a strategic location to attract visitors.
- Set your objectives: What results do you want to achieve? Recruiting, networking, or simply raising awareness?
- Create an attractive booth: Prepare an interactive, welcoming booth with impactful visuals, videos, and interactive elements.
- Inform your network: Use your website, social media, and email campaigns to inform your audience about your participation.
- Train your team: Your team should be ready to interact effectively with visitors and answer all their questions.
During the fair
- Stay dynamic and engaging: Create an interactive and welcoming atmosphere.
- Offer captivating activities: Workshops, demonstrations, or mini-conferences to attract additional visitors.
- Use social media live: Show real-time updates of what’s happening at your booth.
- Collect contacts: Use tools like QR codes or forms to gather prospect information.
After the fair
- Follow up with prospects: Contact interested talents to deepen your relationship.
- Evaluate the success of the event: Measure results in terms of contacts gathered, recruitment, and engagement.
- Stay in touch: Keep in contact with the talents you met via newsletters or LinkedIn connections.
Participating in the Einstieg Frankfurt Fair is much more than just a recruitment event. In fact, it is a strategic opportunity to showcase your company, attract talent, and strengthen your position in the market. Moreover, by following the steps in this guide, you will be well-prepared to make the most of this event, maximize your visibility, and recruit young talents eager to contribute to your success. Furthermore, this event offers a unique platform to engage directly with motivated candidates, allowing you to enhance your recruitment efforts and build lasting connections. Ultimately, don’t miss the chance to position yourself as a key player in recruiting the next generation!
If you would like to learn more about events organized by Einstieg GmbH or get detailed information about their offers, here is how you can contact them directly:
Address: Melatengürtel 131 B, 50825 Cologne
Phone: +49.221.3 98 09-30
Email: info@einstieg.com
You can also follow their updates and events on the official website for upcoming fairs in Frankfurt. Feel free to contact them for any questions or more details about future events. They will be happy to provide all the necessary information to help you in your educational and professional journey.
