Discover Dubai’s Latest Beauty Product Launches and Promotions
Dubai’s beauty scene never stands still. From glamorous new makeup collections to cutting-edge skincare innovations, 2025 has already brought a wave of exciting product launches and tempting promotions. Whether you’re a beauty enthusiast, a skincare minimalist, or someone looking for a fresh fragrance, this guide will keep you up to date with everything new in Dubai’s ever-evolving beauty market.
Thank you for reading this post, don't forget to subscribe!Exciting New Beauty Products Launching in Dubai
Dubai continues to be a magnet for beauty pioneers, local creators, and global brands. Here’s a look at some of the latest standout releases.
Glow Theory – A Local Skincare Line with Desert Roots
UAE-born brand Glow Theory just introduced its highly anticipated Desert Radiance collection. Formulated with ingredients like prickly pear oil and camel milk, the line is tailored for dry, sun-exposed skin. The star product, a moisture-locking night serum, promises visible results after just one week of use.
Where to find it: Available at select pharmacies, online beauty platforms, and Glow Theory’s flagship kiosk in Dubai Mall.
Huda Beauty’s New “City Lights” Eyeshadow Palette
Dubai’s own Huda Kattan has launched a limited-edition eyeshadow palette inspired by the glowing skyline of Dubai at night. The City Lights palette features metallics, warm neutrals, and bold shimmer shades perfect for glam looks. Early reviews are calling it one of her most versatile releases.
Launch date: Available now at Sephora UAE and online.
The Ordinary Officially Lands in the UAE
Cult-favorite Canadian skincare brand The Ordinary has officially opened its first stand-alone store in Dubai. Known for affordable, science-based skincare, their launch includes a complete range of bestsellers including Niacinamide 10% + Zinc, Hyaluronic Acid, and AHA Peeling Solution.
Where to shop: Mall of the Emirates and online via Namshi and Noon.
Beauty Promotions You Shouldn’t Miss in 2025
If you’re shopping in Dubai, now is the time to take advantage of limited-time offers and seasonal bundles.
Sephora UAE – Summer Glow Campaign
Sephora is currently offering up to 25% off on top beauty brands including Fenty Beauty, Rare Beauty, and Charlotte Tilbury. Their Summer Glow kits include full-sized and travel-sized essentials for glowing skin on the go.
Offer valid until: June 30, 2025
Lifestyle Stores – Buy 2, Get 1 Free
Lifestyle’s in-store promotion on skincare and bath products is a popular hit. Customers can mix and match items across brands like Palmer’s, St. Ives, and Dr. Rashel.
Available at: All Lifestyle UAE locations
Boots UAE – Exclusive Wellness Beauty Boxes
Boots UAE has introduced curated beauty boxes that combine skincare, vitamins, and body care essentials. These bundles are perfect for wellness lovers and are offered at up to 40% off the retail price.
What Makes Dubai a Global Beauty Hub?
Dubai’s beauty industry thrives on innovation, cultural diversity, and a unique blend of local and global trends. Its strategic location and consumer-savvy population make it a testing ground for international launches, exclusive collaborations, and hybrid wellness-beauty concepts.
Fusion of Traditional and Modern Beauty
From argan oil-based serums to biotech-infused anti-aging creams, Dubai consumers embrace both heritage and innovation. Many new launches reflect this fusion, attracting conscious consumers seeking both performance and authenticity.
Influencer-Driven Trends
Beauty influencers based in Dubai continue to shape the market with honest reviews, early access to launches, and viral product videos. Their influence helps drive demand and introduce niche brands to wider audiences.
Final Thoughts
Dubai remains one of the most dynamic beauty markets in the world. With new product drops from both local and international brands, as well as ongoing promotions, there’s always something new to discover. Whether you’re restocking your skincare shelf or hunting for the latest must-have lipstick, Dubai’s beauty landscape offers endless possibilities.